In promoting the concept of Sport for All and encouraging people to participate in regular recreational and sports activities, the department organises a wide variety of training courses, recreational activities, sports programmes and competitions through the District Leisure Services Offices. Major events and territory-wide projects include the Corporate Games and the Masters Games. Target groups include older persons, persons with disabilities and youths at risk.
In 2005, the department organised some 29 000 community recreational and sports activities for more than 1 678 000 participants of all ages and abilities, at a cost of about $107 million.
Healthy Exercise for All Campaign
Enhancing public interest in sports activities and encouraging the pursuit of a healthy lifestyle through regular physical exercise is an on-going role for the department. In conjunction with the Department of Health, the Healthy Exercise for All Campaign was held during the year. Activities that were organised in the 18 districts to disseminate the campaign's message included fitness programmes for children, persons with disabilities and older persons, the hiking and quali-walk schemes, Dance for Health programmes, rope skipping activities and a series of roving exhibitions on exercise and health. The response to the campaign was encouraging, with some 74 000 people taking part in
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To help promote the campaign, 26 top athletes were appointed Healthy Exercise Ambassadors and health education and physical exercise related materials were produced in the form of videotapes, VCDs, leaflets, booklets and uploaded onto a specially designed webpage.
In 2005, two new projects were launched under the campaign. One was the Crazy Show's Fitness Weekly, a 15-minute radio programme broadcast on RTHK Radio 2 every Friday morning. Through this popular radio programme, healthy living messages were widely disseminated to the general public. The other project was the Physical Fitness Test for the Community, which aimed at enabling participants to gain a general understanding of their own health conditions. Through the exercise, data on the physical fitness of Hong Kong people will be obtained and the correlation between the physical exercise pattern and the physical fitness condition of Hong Kong people will be identified.
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District Sports Teams Training Scheme
In a move to generate community interest in sport, the 18 districts each set up their own football, basketball, table-tennis and badminton teams with the support of the respective National Sports Associations (NSAs). More than 14 700 people enrolled in the district teams and took part in over 300 training activities and inter-district competitions held throughout the year.
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Young Athletes Training Scheme
The main objective of the Young Athletes Training Scheme (YATS) is to enhance training for young people in different sports at the district level in the hope that talented athletes will be identified and referred to the NSAs for further training. The outstanding athletes may then be selected to join national youth squads to represent Hong Kong in international sporting events.
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In 2005, 14 sports were selected for YATS, in which around 650 activities were organised, attracting some 21 500 youngsters. One hundred and eleven talented young athletes were referred to NSAs for further training.
Sand Sculpture Exchange Programme
From July 15 to 18, a sand sculpture team comprising five members was sent from Hong Kong to participate in the Hioki City International Sand Art Festival in Kagoshima, Japan.
On November 13, the Sai Kung District Sand Sculpture Competition and Sand Sculpture Exchange Programme was held at Clear Water Bay Second Beach. Sand sculptors from Kagoshima were invited to demonstrate their extraordinary creativity and skills. The event attracted local participants in four divisions — family, youth, open and disabled. More than 1 000 spectators attended the highly entertaining programme.
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Corporate Games
The Corporate Games is a major sports promotional activity for the employers and employees of local industrial and commercial sectors and public organisations. It aims to encourage people at work to exercise regularly and to promote team spirit and a stronger sense of belonging amongst employees to their organisations through participation in competitive sports activities.
The Corporate Games 2005 was held from September 2005 to January 2006, and involved 16 competitive events at various recreational venues throughout Hong Kong. The games attracted more than 10 000 participants from nearly 280 organisations.
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Masters Games
The Masters Games aims to inspire people aged 35 and above to maintain their physical and mental health through sports, and to offer competitors the opportunity to compete against people of a similar age so as to sustain their interest in sports activities. The games covered 10 events with 4 200 participants.
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School Sports Programme
Launched in 2001, the School Sports Programme (SSP) is organised in partnership with the NSAs and the Education and Manpower Bureau. The programme aims to provide opportunities for youngsters to participate in more sports and to raise the standard of sports in primary, secondary and special schools.
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Activities encompass the Sport Education Programme, the Easy Sport Programme, the Outreach Coaching Programme, the Sport Captain Programme, the Joint Schools Sports Training Programme and the Badges Award Scheme. In 2005, 29 NSAs joined the SSP and organised over 7 000 sports activities for about 500 000 students.
Community Sports Club Project
Broadening the base of sports development in Hong Kong and improving the standard of sports at the community level are the aims of the Community Sports Club (CSC) project. The project promotes and strengthens the development of young people, encourages lifelong participation in sports and attracts more volunteers.
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Community Sports Clubs are provided with technical and financial support to organise sports development programmes. Seminars, training courses and workshops are also arranged to enhance the managerial and technical knowledge of the members. A total of 26 NSAs and 240 CSCs have joined the project. In 2005, 1 130 CSC projects were organised with subsidies from the department, attracting 29 000 participants.
Healthy Elderly Scheme
A Healthy Elderly Scheme was launched in 2003 to promote healthy living for elderly people. The scheme provides free recreational and sports programmes at sports centres during non-peak hours on weekdays. About 600 free programmes were organised for the elderly in 2005.
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2005 Bun Carnival
The Bun Scrambling Event was revived in 2005. This unique traditional activity of the Cheung Chau Bun Festival had been suspended for 26 years after the collapse of a bun tower in 1978. With the support of the local organisations, the department explored all safety measures and resolved technical difficulties with the works departments and professional organisations, and conducted the event jointly with the Hong Kong Cheung Chau Bun Festival Committee in a safe and orderly manner.
The 2005 Bun Carnival was staged from April 30 to May 16 at Pak Tai Temple Playground in Cheung Chau. The activities were well received by the community, attracting more than 5 000 participants and tens of thousands of local and overseas spectators. The highlight of the carnival — the Bun Scrambling
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