The Information and Public Relations Section (IPRS) acts as the department's media consultant and helps project the department's positive image by promoting the LCSD's various activities and facilities, handling media enquiries and responding to complaints.

The full range of promotional tools — from press conferences, briefings and visits to advertising, posters and publications — were used effectively during the year to publicise the department's activities. In all, 75 press conferences and briefings, and 264 press visits were arranged; 2,505 press releases were issued, 92 posters were produced, 27 television advertisements were made and 47 exhibitions were organised.

The Information and Public Relations Section organises press conferences to promote the department's activities.

Staff of the Information and Public Relations Section working on publicity poster design.

Regular publications reporting on the progress of LCSD programmes were produced during the year to increase transparency in the department's operations. These included weekly highlights of major activities for the e-Magazine; a bi-monthly staff bulletin; a half-yearly magazine to publicise the activities organised by Community Sports Clubs; and the Annual Report which outlined the department's functions and achievements.

The LCSD's informative and user-friendly website is designed to simplify practical searches for information. Acting as a website co-ordinator, the IPRS gave advice on presentational and design aspects of the webpages. Details of the department's publications, services and facilities, plus information on leisure and cultural programmes, as well as application forms and tender notices, are all posted on the Internet.

In the event of emergencies such as typhoons or rainstorms, information officers are deployed to man the Emergency Information Centre (EIC) to provide regular situation reports informing the public on the status of LCSD programme activities. When typhoons Imbudo and Dujuan hit Hong Kong in July and September, the section activated the EIC to deal with media enquiries and issue media announcements.