In 2012 the department launched the ‘My Culture’ app, a mobile application that gives users of iPhone and Android smartphones and i-Pads access to a regularly updated stream of cultural information.
The app, available in English, traditional Chinese and simplified Chinese, covers an array of cultural events organised by the department, both solely and jointly. The app enables users easily to select their programmes of choice, which can be categorised by venue, date, or genre (music, dance, Chinese opera, theatre, multi-arts, family entertainment, films and special exhibitions). Users can also connect directly to online or telephone ticketing services for booking. Upcoming events can be bookmarked in the calendar of the user’s mobile device, and notifications set up so that events are not missed.
The app has received positive feedback from users, and since its launch has been downloaded 29 167 times.