The department utilises many different channels to disseminate news and information about its services, facilities and programmes. One of these is the mass media, to which the department issued 2 444 press releases during the year, as well as organising 15 press conferences and briefings. We also organised a number of other media events to extend media coverage, including media visits to LCSD venues, previews of exhibitions, and photo calls for different functions. Media interviews were also arranged when necessary to help the public gain a better understanding of our work.

The department also implemented promotional campaigns, and produced publications and publicity materials such as posters, leaflets and pamphlets, outdoor displays, exhibitions, logos, and Announcements in the Public Interest made on television or radio. During the year, it publicised a large variety of leisure and cultural programmes, including major events held to celebrate the 20th Anniversary of the Establishment of the HKSAR, such as the 6th Hong Kong Games, Sport For All Day, the Storm the Park activity series, the Hong Kong Flower Show, the International Military Tattoo, performances by the Berliner Philharmoniker, outdoor art project City Dress Up: Blossoming Stairs and Seats • Together, and various large-scale exhibitions in museums including Inventing le Louvre: From Palace to Museum over 800 Years, Hall of Mental Cultivation of The Palace Museum – Imperial Residence of Eight Emperors, Longevity and Virtues: Birthday Celebrations of the Qing Emperors and Empress Dowagers and Eternal Life – Exploring Ancient Egypt.

The department maintains a strong online presence through its website, which provides comprehensive and regularly updated information about its services and facilities, and details of leisure and cultural programmes. Publications, application forms and tender notices are also available for download from the website. The website attracted over 600 million page views in 2017-18, ranking it second among all Hong Kong government websites. In addition, emails in e-magazine format summarising highlights of major activities were sent directly to over 170 000 subscribers every week.