Public Relations and Publicity

The role of the Information and Public Relations Section (IPRS) is to promote and disseminate information about the department’s services, facilities and programmes. During the year, the IPRS issued 2 529 press releases and organised 26 press conferences and media briefings.

The IPRS is also responsible for planning and implementing the department's promotional campaigns, and provides public relations support for major events. It also provides creative support and photographic services for publications and publicity materials such as posters, outdoor displays, exhibitions, and Announcements in the Public Interest made on television or radio.

During the year, the IPRS publicised a number of major events, including Sport For All Day, programmes of the 25th anniversary of the Hong Kong Cultural Centre, and a number of blockbuster exhibitions in museums. These publicity efforts were effective in enhancing community involvement, and reinforcing the department's professional image.

Major publications produced by the IPRS included an e-version of the department’s Annual Report, outlining our activities and achievements, and a quarterly Staff Newsletter for the department’s 9 495 staff members.

The department’s website provides comprehensive information about our services and facilities, as well as leisure and cultural programmes. Publications, application forms and tender notices are also available from the website. The site attracted 448 758 177 page views in 2014-15, ranking it fourth among all Hong Kong government websites. Weekly highlights of major activities were emailed direct to 196 924 subscribers in the form of an e-magazine.

An Emergency Information Centre, operated by the IPRS, keeps the public informed about the status of LCSD programmes and activities in the event of typhoons and other emergencies.